Overview
We are currently looking for a Marketing Programs Manager of Architectural Products to join our team in Holland, MI.
As a Marketing Programs Manager, you will:
Ensure existing and new Marketing programs meet or exceed defined corporate objectives. For new programs, assures successful conceptual development and recommendation, justification, project coordination, introduction, and integration into marketplace, field sales, and dealerships. For existing programs, contributes to continuous review and analysis in support of defined program goals and objectives. Integrates new and existing programs into field sales force and new markets (geographic, vertical, product, or specialty). Seeks to maximize program effectiveness and efficiency through proactive program management.
Some of the responsibilities include (but not limited to):
Identifies, analyzes, and prioritizes market and customer needs for new programs and communications to increase quality of sales support tools for greater profitability.
Translates strategic direction and market needs into new program strategy to drive clarity and speed of adoption.
Defines new program tactics, including key program goals, elements, forecasts, price position, technical requirements, administrative processes (Haworth and dealer), communication plans, and sales support strategies to improve sales.
Translates market needs and combines with corporate and product marketing needs to develop communications strategies and detailed plans for more effective launch programs.
Determines proper market introduction schedules, with ultimate goal of having right communications at right time in market to maximize market share and profitability.
Defines short- and long-term marketing plans, in conjunction with all functional departments. Coordinates resources in planning and developing marketing and communications from product launch through successful achievement of sales and profitability targets.
Manages major budgets, with high degree of discipline in approving, monitoring, and reporting processes for cost containment and greater profitability.
Maintains appropriate field sales, dealer, design, and customer relationships to remain continually abreast of product needs and trends.
Supports ongoing management and development of existing programs, including goal setting, attribute modification, forecasts, pricing, technical evolution, and administrative processes (Haworth and dealer) to meet defined performance objectives.
Coordinates and leads cross-functional and cross-sector team activities to ensure timely execution of all program elements.
Do you have these required qualifications?
Bachelor’s degree in Business Administration or Marketing or equivalent..
Seven years demonstrated successful corporate marketing staff experience, with broad knowledge of marketing, sales, product or program planning, project management, finance, engineering, technology based tools.
Ability to work in Holland, MI without relocation assistance.
Ability to travel up to 20% of the time.
Do you have these preferred qualifications?
Master’s degree in Business Administration (MBA) preferred
Field sales and field sales management experience helpful.
About Haworth
When you feel connected to your work, you feel more engaged. At Haworth, you’ll find a culture of collaboration and innovation that provides our members meaningful work and development opportunities.
HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you’ll become an integral part of a family-owned organization, where your contributions truly matter.